The Earth Century
In a recent column I listed the Five Contexts of the Shift Age. As stated there, while the true cliché of the Information Age was “content is king” the true cliché of the Shift Age is “context is...
View ArticleThe Second Major Consumer Economic Trend
Since 2010 I have been speaking about what I see as three new consumer economic trends that will alter consumer behavior in the developed countries of the world. A number of aligning forces are...
View ArticleMoving from an Ownership to a Rental Society
In two recent columns, here and here, I wrote about two of the three consumer economic trends that are and will dramatically change consumer and buyer behavior well into the 2020s. In this column I...
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